San Diego Market Stats
This is a guide to finding San Diego business, market, and economic statistics. All of the resources listed here are available in the San Diego State University Library or on the Internet. Many of the print resources are available in other libraries as well.
CONTENTS
- The PAC (the SDSU Library's online catalog)
- Web Sites for Quick Facts
- Detailed Statistical Information
- Periodicals - Current Issues
- Key to Locations in the SDSU Library
Love Library's online catalog lists books, periodical subscriptions, newspaper subscriptions, media, and government publications that we have in the SDSU Library. You can search for materials by subject, author, title and keywords in title. The PAC is not an index to articles in periodicals.
Useful PAC Subject Headings include: "San Diego Calif Economic Conditions," "San Diego County Calif Economic Conditions," and "San Diego County Calif Statistics." Useful PAC Authors include: "San Diego Association of Governments," "San Diego Calif," and "San Diego County Calif."
Web Sites for Quick Facts
- California Dept. of Finance - demographics, finance, wages & salaries, occupations, employment, county level...
- Greater San Diego Chamber of Commerce - economics, tourism, housing, crime, salaries...
- SANDAG: San Diego Association of Governments - population, housing, transportation, economics...
- San Diego Convention & Visitors Bureau - tourism, venue attendance, hotel statistics, visitor spending, the convention center...
- San Diego Union Tribune Book of Facts- economics, quality of life, education, growth, housing, transportation, utilities, taxes, climate...
STATISTICAL INFORMATION
Resources Covering San Diego Only
American Housing
Survey for the San Diego Metropolitan Area.
In-depth statistical analysis of housing characteristics for San Diego as a
whole. Includes data on apartments, single-family homes, mobile homes; age,
sex and race of householders; income; housing and neighborhood quality; size
of housing units; repairs and mortgages; and reasons for moving.
Greater San Diego Chamber of Commerce.
The Chamber's web site provides a good overview of the San Diego area. It provides
information on population, manufacturing, the military, tourism, construction,
and more. Much of the information is available as Microsoft PowerPoint slides.
CASH: Continuing Analysis of Shopping Habits in San Diego.
HC110 .C6 C58 REF
Produced by the San Diego Union-Tribune, this annual study provides retail product
performance in San Diego, including market share. It also includes a demographic
profile for product purchasers.
Crime
in the San Diego Region.
KFC 1199 .S26 C7225 REF
Produced by SANDAG, this annual report presents crime trends for the entire
county and individual jurisdictions. Statistics include crime by type and jurisdiction,
population in detention facilities, and drug use among arrestees.
Economic Bulletin.
HC108 .S39 S3 REF
In each monthly issue, this publication from the Greater San Diego Chamber of
Commerce examines regional economic, business, or demographic information relating
to San Diego's economy. Topics covered have included the defense industry, tourism,
housing, and salaries. Near or at the end of each issue is a page providing
core economic indicators for San Diego. This is a consistently good overview
source. At this same site you can access the Chamber's
Market Profile Analysis (MPA): Consumer and Business Demographic Reports,
San Diego, CA MSA.
HC108 .S39 M22 REF DESK
MPA, a publication of Donnelley Marketing Information Services, is a compilation
of demographic, economic, and financial data for the San Diego market area.
Factors such as median household income, household mobility, population by age,
number of firms by broad industry, and new construction are included.
Occupational Outlook : San Diego County.
HD5726 .S3 O3 REF
Arranged by occupation and based on a survey of San Diego companies, this gives
profiles, average salaries and benefits, and forecasts for 36 occupations.
San Diego Marketbook, 2000.
HC108 .S39 S37 2000 REF
Published by the Union-Tribune, this provides a brief overview of the San Diego
region. The most important feature is the statistical information by zip code.
This includes household information with forecasts, consumer spending, population,
race, and age.
San Diego Sourcbook.
HF5068.S39 S39 REF DESK
Statistics compiled by the San Diego Daily Transcript include the census, economy,
real estate, growth, opportunities, etc.
University of San Diego's Index of Leading Economic Indicators for San Diego
County.
HC107.C22 S3244 REF
Monthly reporting of various economic indicators for all of San Diego County.
Includes building permits, stock price index, tourism activity index, and the
index of help wanted advertising.
Resources Covering San Diego and Other Areas in California
California, Cities, Towns & Counties.
HA261 C295 REF DESK
This provides a single page statistical overview for each city and county in the state of California. Included are demographic & socio-economic characteristics, number of public safety officers, finance figures, and education-related data.
California County Projections.
HC107 .C2 C25 REF DESK
Another publication from CCSCE, this contains forecasts of county growth in
population, households, household income, personal income, and retail sales.
Forecasts are to 2005.
California Economic Growth.
HC107 .C2 C252 REF DESK
Published by the Center for the Continuing Study of the California Economy (CCSCE), this overview covers the California economy in detail and has a significant section on the San Diego economy. The focus of the San Diego section is on the region's economic base, employment, income, retail sales, and construction. Includes forecasts.
California Retail Survey.
HF5429.4 .C2 C34 REF
This is a comprehensive review of retail sales activity and performance in every county and city in California. It includes reports by geographic area and by retail sector, and performance rankings for cities and counties.
County Business
Patterns: California.
C 3.204/3-6: GOV REF
Provides employment figures, payroll, and number of firms/establishments by industry (broken down by numbers of employees) for counties in California.
Taxable Sales in California (Sales & Use Tax).
E3050 T35 / E3050 T35a GOV PUBS/CA
These quarterly and annual reports give retail sales activity in California
as measured by transactions subject to sales and use taxation. Data includes
sales totals for broad types of businesses, sales totals by county, and then
more detailed sales totals by businesses for counties and cities.
Resources Covering San Diego, Other Areas in California, and Other Areas in the U.S.
ACCRA Cost of Living Index.
HD6983 .I55 REF
ACCRA publishes this quarterly to provide a useful and reasonably accurate measure of cost of living differences between urban areas, including San Diego, and the U.S. as a whole. Information is given in index and raw price data form.
CPI Detailed Report.
L 2.38/3: GOVT PUBS
In the January and July issues, this gives semi-annual Consumer Price Index - Urban Consumer data for selected areas including San Diego. CPI is given for expenditure, commodity and service groups, including food, beverages, housing, fuel, apparel, transportation, medical care and entertainment.
Demographics USA County Edition.
HC106.7 .S83 REF
Data at the county and DMA (Designated Market Area) level is given for households, population, retail expenditures by line of merchandise, employment, effective buying income, buying power index, and consumer spending. 5 year forecasts are given for many of these.
Geographic Reference Report.
HD6977 G46 REF
The purpose of this report is to provide city-to-city data to assist with human resource management decisions. Each city's single page overview provides employment by industry group, major area employers, unemployment, average per diem allowances, cost of living, and estimates of annual median salaries for a variety of jobs.
Lifestyle Market Analyst.
HF5415.33 .U6 L54 REF/INDEX TABLE #6A
Information for DMAs only. Gives similar information as Lifestyle Zip Code Analyst, but also includes comparisons of DMAs to rest of the U.S. Also correlates each activity or hobby with the other activities and hobbies. Correlates demographic information as well.
U.S. Housing Markets.
HD7293 .A49 A38 REF
This quarterly publication presents a thorough analysis of major housing markets
in the U.S. including San Diego. The focus is on housing permits by type of
dwelling, multifamily construction completions, vacancy rates, employment trends,
and trends in existing home sales.
SAN DIEGO PERIODICALS
Frequently, current issues of local publications contain statistical or market information. Here are some titles that focus on the San Diego market.
San Diego Business Journal.
Ask at the Current Periodicals and Microforms Center Desk.
General business and company news.
San Diego Daily Transcript.
HF5001 .S36 Current Periodicals and Microforms Center
Business, financial, law, and real estate news.
San Diego Realtor.
HD1361 .S26 Current Periodicals and Microforms Center
Real estate news and information, including "Home Trends" feature which gives home sale prices and totals by zip code, number of active new listings, and breakdowns of financing by type. Also has commercial real estate sales and total transactions by type.
San Diego Union-Tribune.
Current Periodicals and Microforms Center - Newspaper rack
General business and company news.
KEY TO LOCATIONS IN THE SDSU LIBRARY
CURRENT PERIODICALS AND MICROFORMS CENTER - 1st floor, Love Library (older part of library building)
REF - Reference Division, 1st floor, Library Addition
REF DESK - Reference Desk, 1st floor, Library Addition
GOV PUBS - Government Publications & Maps, 3rd floor, Love Library (older part of library building)
